1. Manage Multiple Social Media Pages

Businesses usually run various social media accounts for their marketing, which makes it difficult to manage all of them evenly. It creates additional issues such as content curation, not posting at the right time, getting used to multiple interfaces, posting for each platform at different times, and many more.

Although some social networks contain post scheduling features, it is a back-breaking process to schedule every post for each platform you use. Social media management tools help to simplify the social media experience in a single interface.

Analyze the performance of social media

The best way of learning what is working for your social media marketing is to try. Social media tools give comprehensive data about your performance. With the help of measurements, you get answers to:

• Which social networks get more engagements

• Which demographic groups engage more with your content

• Which types of posts generate more engagement

• Which hours you get most of your engagements

• You can use analytics as a guide for your further marketing strategies and boost your social presence.

2. Auto Posting To Social Media

Your performance in social media is intrinsically connected with your calendar. Social media calendar tools aim to seamlessly organize and publish your posts.

Documenting your post calendar into tools for social media reduces the efforts and time required for posting content. Post scheduling saves you from switching between platforms and allows you to focus on the primary tasks of your social media marketing efforts.

3. Social Listening

As with other fields of marketing, it is crucial to keep an eye on the marketing trends of your industry. For successful social media marketing tracking your competitors are as important as understanding your customers.

Social listening tools give insight into what is going around your brand, products, competitors, analyze them and respond to them on time.

4. Reporting

The analytics provided in social media management tools does not only help to optimize your social media strategies but to prove the viability of social media investments. Indeed, your marketing team is the only team that is interested in how you will improve your marketing efforts.

Your superiors and other departments want to see your progress. Preparing results of your performance results for each social media channel is a long-haul process. The tools for social media provide all-in-one reports to show your KPIs and justify your strategy any time you need.